
Meet the GreenTech disruptors
What on earth is Disruptive Sustainability – a mashup of industry buzzwords, or a complete oxymoron? The answer lies on Stand A1-29 at Nor-Shipping. While disruption and sustainability can certainly appear to be self-contradictory, these unlikely bedmates have really got the maritime world buzzing. That’s why By Nature, a Norwegian start-up, has been invited to showcase a selection of smart logistics and green energy solutions at the new Nor-Shipping Disruptive Sustainability Hall. The four companies presenting with By Nature are clearly rooted in sustainability and their disruptive potential for the maritime industry is undeniable. With shipping joining other industries to become conscious change agents and actively seek the opportunities arising from the Sustainable Development Goals, it’s time to visit the future – at Stand A1-29. Visit the future So what does disruptive sustainability look like? It can be green energy technology with the potential to create new shipping markets and marine fuels. Or it can be smart logistics solutions for revolutionising ports and logistics hubs. At the By Nature stand, we have two power couples that will inspire you to look afresh at energy and logistics. If you’re into energy, come and sample our “G&T couple”. Greenstat is a green energy company […]

New Year, New Goals
The SDGs are providing a framework for businesses, governments, and civil society worldwide to operate sustainably. Will 2017 be the year we also take them personally? You know about the 2030 Agenda for Sustainable Development and the UN Sustainable Development Goals, but what are individuals doing to engage with them? Our social media campaign is an easy way for people to share their personal and professional commitments to the SDGs. People everywhere are increasingly aware of the dangers of climate change, pollution, inequality and poverty and the hardship they place on our societies and ecosystems. And they want to take action, both personally and professionally. Although such momentous tasks can seem too big to take on, our work with sustainable businesses and innovators shows that it’s all about personal conviction and commitment. Whether it is a company executive or a conscious consumer, an engaged and passionate individual can move mountains. As the New Year brings new resolutions, By Nature has created a social media campaign to spur personal and professional commitment to the Sustainable Development Goals and promote them as meaningful actions that everyone can partake in. In the spirit of Goal 17, Partnerships for the Goals, we join forces […]
Taking action for a greener future
Showcasing Norwegian green tech to the world Norway’s transition to a greener economy is moving too slowly. To accelerate the process, By Nature is launching a global portal and designing national visitors’ centres to showcase Norwegian technology, entrepreneurs and companies that help the world become greener and more sustainable. (Press release 2016-10-20. Open as PDF.) Norway is transitioning away from oil and gas dependency towards a green economy. However, the slow pace of transition is frustrating Norwegian green solution stakeholders. They want more speed, more creativity and more capital, to help scale the green solutions and promote them to a global market. And they see an urgent need for joint international marketing. By Nature has made this its mission − to showcase Norway’s green solutions and expertise to the world. “We need something similar to Denmark’s ‘State of Green’: an agile and lean organisation that promotes green players and connects them with customers, capital and global markets,” states Christine Floysand, CEO of By Nature. Floysand is the founder of By Nature, a non-profit company that profiles green and sustainable solutions to the world using the Norwegian Powered by Nature brand. By Nature aims to be as successful as State of […]
We are live!
The first version of our website is now live. We have just started adding green and sustainable companies and solutions. Please take a look around to get a feeling of what we have to offer and read our brochure for more info. If you represent a Norwegian company with green and/or sustainable solutions, we would be happy to hear from you to include you on our website.