On average, 80% of household shopping takes place without any consideration for how producers and their products contribute to CO2 emissions, other environmental impacts or whether they treat their workers well. With annual world groceries spending alone worth trillions of dollars, that’s a great deal of money potentially not supporting considerate producers.

We think those who take the trouble to figure out ways to produce great healthy products, are mindful of the environment, treat their workers well and seek to be inclusive in their pricing, deserve your admiration and support.

This is why we are building fun and easy-to-use systems to help you find them backed by our patent pending rating system. And for those that might still take these modern-day heroes for granted, we will be adapting our platforms to the things they love to ensure everyone is onboard.

Our challenge is to make you shop sustainably and really enjoy it!


Zero hunger Decent work and economic growth Reduced inequalities Climate action Partnerships for the goals